ADRES has built what most markets only talk about: a portfolio of verified real estate platforms — Dari, Aqari, Madhmoun, Quanta, ThinkProp — each solving a distinct piece of the transparency problem.
The infrastructure is real. The regulatory backing is real. The data spine is there. Abu Dhabi transacted AED 66 billion in Q1 2026 alone — a 160% increase over the same quarter the year before. The market is no longer a forecast. It is a wave already breaking.
What remains is the last mile. The distance between a platform and the human who should use it every day — the broker logging a listing at 9pm, the developer choosing which channel to publish to, the international investor deciding whether to trust a market from 5,000 kilometres away. Between verified and adopted sits a stretch of ground that no API can cover. That ground has to be walked.
The gap ADRES is solving lives at the meeting point of three usually-separate worlds. Whoever works in that intersection wins the next decade of GCC real estate.
Most real-estate professionals live in one corner of this triangle. Most AI builders live in another. Almost no one stands at the centre — where domain fluency, human systems, and machine intelligence actually meet. The last mile is not a technical problem. It is a translation problem. And translators are rare.
My first professional home was real estate valuation. Civil engineer by training, valuer by early career — three years at Scale RealEstate in Amman leading the appraisal department, shaping business relationships with banks, corporations, and government entities. I streamlined valuation workflows from request intake to inspection to reporting.
The work that mattered most, though, was international. I partnered with the Dubai Real Estate Institute (DREI) to elevate Jordanian valuers through training in Royal Institution of Chartered Surveyors (RICS) standards and global best practices. I didn't just practise RICS. I translated it into the local market. That translation — between global standard and local reality — turned out to be the muscle I would use for the next decade in other sectors.
That foundation never left. It taught me that verified is not a feature — it is a commitment a market makes to itself, one transaction at a time. Madhmoun means verified. So did every valuation report I ever signed.
From 2019, I built programmes. Real ones. Programmes that worked because someone had designed the workflow, mapped the stakeholders, written the manuals, earned the ministerial nod, and then held the whole thing together when the first thing went wrong — which it always did.
The Arab world does not need more tools. It needs builders who understand the last mile between a platform and the four hundred million people it should serve.
I don't just write about AI. I build with it. Two live products currently in development — both anchored in the belief that the best technology is designed in symbiosis with the people it serves, not imposed on them.
Both are demonstrations of something simple: I can go from strategic concept to working product without outsourcing the translation. In a venture-builder role, that closes the most expensive loop in the organisation.
The ADRES Senior Venture Manager role has six accountabilities. My career — across real estate, people, and AI — has built a specific muscle for each one.
I don't yet know which venture this role sits under — Madhmoun, Quanta, Dari, or one of the newer initiatives the portfolio is incubating. That's a conversation worth having in person.
What I do know: the work ADRES is doing sits exactly where my decade of experience has been pointing. Real estate × people × AI. A verified spine, a last mile that needs walking, and a 2026 global moment — the International MLS Forum in Abu Dhabi — that is, in my reading, the most important positioning opportunity for GCC PropTech in the next five years.
I'd love to jump on a call to learn more about the venture, and to walk you through how I'd tackle it.